SAP's Cloud for Consumer(C4C) is currently renamed as SAP Hybris C4C making its presence felt in the CRM market place with its inbuilt integration to SAP CRM, ECC and several other other Third party apps.
SAP Hybris Cloud for shopper is considerably more complete, robust and mature Option than its predecessors. It comes along with prepackaged integrations to SAP ERP and SAP CRM, Mobile interfaces, sturdy social features. The complete product or service can be observed as a combination of a browser dependent Silverlight UI, Built-in social characteristics read more of JAM, List of loaded Cell apps for iOS & Android, SAP HANA for Integration scenarios.

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